BEJAR BEAUTY is the creation of Cynthia Bejar (pronounced Be’ har). The Bejar women are modern Americans who both appreciate and treasure their rich heritage and connections to the New World. The Bejar family came to the New World with the Spanish explorers. Like most of the Spanish who chose to stay, they intermarried with the local indigenous people. Thus, the traditions of the Hispanic  and Native American peoples were intertwined. The Bejar family migrated to the  American Southwest long before it was part of the United States. When the Anglo  pioneers arrived, the Bejars again intermarried and their cultural heritage was  further expanded. The Americas provided untold riches to its conquerors from the  Old World. However, many of the real treasures of the New World are found in its  flora. These are the riches Bejar Beauty wants to share with the World. 

BEJAR BEAUTY products contain the finest natural dermatological agents derived  from fruits, desert flora, and other botanically rich plants of the New World. These  naturally occurring derivatives cleanse, enrich, firm, and protect your delicate  skin from the daily assaults of the environment. Ancient American cultures have  recognized the benefits of these natural products for centuries. BEJAR BEAUTY  has combined the finest of these botanicals with the aid of modern science to create  a collection of incomparable cleansers and creams. These unmatched products will  refresh and revitalize your skin and assist you in your quest for natural beauty.